Greco Initiative - Green competitiveness

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• 12/03

Presentation of the Partnership Agreement of GRECO Initiative in Morocco

The GRECO Initiative project was held at the Tulip Hotel in Casablanca in april 2009. This event hosted the participation of Mrs. Luisa García Valdecasas, GRECO INITIATIVE manager (Cleaner Production Regional Activity Centre, CP/RAC), Mr. Bousselham Hilia, general secretary of the Ministry of Trade, Industry and New Technologies, Mr. Mohamed Benyahia, director of Partnership, Communication & Cooperation, and Assistant Secretary of Sate for Environment of the Ministry of Energy, Mining, Water & Environment, Mr. Saïd Mouline, president of the Moroccan Employer’s
Association (Confédération Générale des Entreprises du Maroc - CGEM) Environment Commission, Mrs. Hana Hanzaz, director of the Moroccan Cleaner Production Centre, and Mr. Juan Antonio de Castro, International expert of the Regional Activity Centre for Cleaner Production (CP/RAC).

Partnership Agreement
This event has been the occasion to introduce the Understanding Protocol between the Ministry of Trade, Industry and New Technologies, the Secretary of State in Charge of Water & Environment, the Moroccan Employer’s Association and the Regional Activity Centre for Cleaner Production (CP/RAC), that was signed on April 15th, during the “GRECO INITIATIVE FORUM IN Morocco”. The methods to put it into practice will be the purpose of an agreement signature between the Regional Activity Centre for Cleaner Production (CP/RAC) and the Moroccan Cleaner Production Centre (CMPP). This agreement was signed on April 15th within the “GRECO FORUM in Morocco”. The Collaboration is supported by the Moroccan Ministry of Energy, Mines, Water and Environment.
Report on successful cases of Green Competitiveness application
On the other hand, Luisa García Valdecasas introduced the GRECO INITIATIVE project (Green
Competitiveness), a Regional Activity Centre for Cleaner Production (CP/RAC) relevant project, which is part of the Mediterranean Action Plan promoted by the United Nations Environment Programme. The aim of this initiative is to foster green competitiveness, increase profitability
by taking environmental protection measures in the Mediterranean
region, through analysis and by spreading the economic Benedit of applying such a concept for
companies.
100 cases of Green Competitiveness
García Valdecasas has analysed the need of green competitiveness through the “Green Competitiveness in the Mediterranean – Finding business opportunities through Cleaner Production” Report, which analyses 100 cases of Green Competitiveness of many companies
in the Mediterranean region, that have put cleaner production solutions into practice.
The application of cleaner production techniques —changes in production and organisation processes to reduce environmental impact— leads to savings of 14M euros a year for the
total of these companies, while the accumulated net profit, after 5 years, would be around 57M euros within these small and medium sized companies. Throughout the first year, for every 100 euros invested on the total of theses analysed cases, they would have an additional profit of 100 Euros, and this amount would be multiplied by 5 after five years.