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24 November 2011, Casa Llotja de Mar, Barcelona

The Mediterranean region is undergoing dramatic changes. The economic, social and political transition adds up to the increasingly palpable impact of environmental issues, creating a context of great uncertainty for companies, but also of great opportunities for innovation, expansion and differentiation. Contamination of water, soil and air, the depletion of fisheries, the rapid increase in consumption of energy and water shortages are just some examples of problems that can be solved with innovative entrepreneurial initiatives.

The ECO MEDA GREEN ECONOMY FORUM aims to address the business needs in terms of profitability and competitiveness, while understanding the environment as a fundamental part of company strategy. By creating a framework for discussion and reflection among the senior experts and key actors in the public and private sectors, the forum aims to provide relevant information to policy makers who have to implement the priorities of the Union for the Mediterranean, while promoting the green economy for companies.

The ECO MEDA GREEN ECONOMY FORUM has become the most specialized networking event in renewable energy and green economy in the Mediterranean. It brings together key industry players and experts of the highest level to discuss how the integration of the environment as a factor in business competitiveness can become the engine of global economic recovery and transition to sustainable economies. The highly structured program promotes proliferation and understanding of the industry and acts as an excellent platform for doing business.

The main objective is to promote the exchange of knowledge between experts regarding the priorities and challenges of the environment, and to promote the green economy, helping companies implement sustainability programs through the efficient use of resources and cleaner production.

The Forum will open with an overview of the advantages for the companies of integrating the environment in their business strategy, from various sectors relevant to the Mediterranean. The other sessions will focus on three key environmental and economic challenges for the Mediterranean: urban planning, solid waste and energy. For each of them, speakers will highlight success stories in the sector and opportunities for the green economy and green investment.

More information: www.medaeconomicweek.org/eco-meda-green


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Sant Pau Recinte Modernista. Pavelló de Nostra Senyora de la Mercè Carrer de Sant Antoni Maria Claret, 167. 08025 Barcelona, Catalunya (Spain)