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Sustainable Purchases

The current situation, in which globalization phenomena speed up information and circulation of resources throughout the whole planet, leads humans to increase their impact on the Earth as they become more aware of their activities worldwide effects. Therefore, the civil society in general, gets more information about the cause-effect relationships, which a few years ago, was only accessible to small specialised academic circles, and now is widely spread by organisations, created for this aim. Within this context, consumers have enlarged their scope over the existing interrelationship between consumption, production and environmental deterioration.

As a consequence, more and more public policies are being applied and include both sides of the same coin, consumption and production, which we no longer consider separately. As far as the society is concerned, people get mobilized to change behaviours and obtain tangible results by setting up consumers’ organisations, civil associations and NGOs, which get more and more social support and recognition. Since the current economic system growth is based on consumption, it gives the citizens power and responsibility to raise any kind of change. Most of the actions coming from institutional or social areas are bound to this theory, and believe that a group of individual actions gives rise to global consequences.

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