As a consequence, more and more public policies are being applied and include both sides of the same coin, consumption and production, which we no longer consider separately. As far as the society is concerned, people get mobilized to change behaviours and obtain tangible results by setting up consumers’ organisations, civil associations and NGOs, which get more and more social support and recognition. Since the current economic system growth is based on consumption, it gives the citizens power and responsibility to raise any kind of change. Most of the actions coming from institutional or social areas are bound to this theory, and believe that a group of individual actions gives rise to global consequences.